Adbrain appoints Weve’s head of display, Paul Gubbins, as head of business development


By Ishbel Macleod | PR and social media consultant

January 30, 2014 | 1 min read

Adbrain, the multi-screen ad platform, has appointed Paul Gubbins to the company as head of business development, as well as François Deschênes joining as director of product development and Elisa Huh taking up the role of director of global client services.

Previously head of display at Weve, Gubbins is also a member of the IAB Mobile RTB Working Group.

He said: “Until now, buyers have had to deliver mobile campaigns using black box demand side platforms or managed service models that hinder innovation by commoditising the process. Adbrain is rejecting commoditisation in favour of customisation, and has built the first truly transparent self-service platform for programmatic mobile, empowering buyers to build proprietary value and IP on the Adbrain stack.”

Deschênes, who has more than eight years of software and product development experience, joins Adbrain from InMobi, while Huh joins from Turn, where she launched its EMEA operations from the UK.

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