O2 plays fairy godmother offering Lady Gaga fans priority tickets to the Artpop Ball

O2’s loyalty programme priority makes yet another high profile coup securing early access tickets to Lady Gaga’s Artrave: Artpop Ball World Tour.

Following in the footsteps of a similar deal with Beyoncé’s Mrs Carter Show World Tour last year O2 is set to air a promo featuring the international pop star from tonight (Wednesday 29 February).

In true Gaga style the ad is as overdramatic and you would expect with the singer donning a pair of magnificently large shoulder pads and dark glasses as she runs towards the stage, all set to the soundtrack of 2013 hit ‘Applause’, lifted from the Artpop album.

This is the second time O2 has gotten into bed with the eccentric popstar having offered fans the chance to hear Artpop six days before its general release via the O2 Tracks offering in October of last year.

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