Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

O2 plays fairy godmother offering Lady Gaga fans priority tickets to the Artpop Ball

O2’s loyalty programme priority makes yet another high profile coup securing early access tickets to Lady Gaga’s Artrave: Artpop Ball World Tour.

Following in the footsteps of a similar deal with Beyoncé’s Mrs Carter Show World Tour last year O2 is set to air a promo featuring the international pop star from tonight (Wednesday 29 February).

In true Gaga style the ad is as overdramatic and you would expect with the singer donning a pair of magnificently large shoulder pads and dark glasses as she runs towards the stage, all set to the soundtrack of 2013 hit ‘Applause’, lifted from the Artpop album.

This is the second time O2 has gotten into bed with the eccentric popstar having offered fans the chance to hear Artpop six days before its general release via the O2 Tracks offering in October of last year.

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