A MasterChef Food range will launch later this month on the back of the TV show’s success.
The range comes as a result of a partnership between Shine 360, the Shine Group division responsible for MasterChef’s non-broadcast rights, and All About Food, the company behind food licences for brands such as Pizza Express and Wahaca.
It will offer premium oils, stocks and gravies available from the end of this month, and cooking kits and recipe-based sauces will launch soon after. It follows the successful launch of a MasterChef Food range in France.
Phil Lynas, managing director at All About Food, said: “Through research and insight we’ve learnt that consumers are looking for inspiration in the kitchen and, with the high quality products we’ve developed, we’re confident the food range will be a success in grocery retail.”
The MasterChef brand already counts publishing, cookware lines and experiential events as part of its portfolio.