Digital Transformation

The Kernel bought over by Texas-based Daily Dot Media, publisher of The Daily Dot

By Angela Haggerty | Reporter

January 29, 2014 | 3 min read

Online technology publication The Kernel has been sold to Texas-based Daily Dot Media, publisher of The Daily Dot.

The Kernel will be “rolled gradually into The Daily Dot’s core product,” a statement from Milo Yiannopoulos said, also revealing that he will step down as editor-in-chief when the acquisition is complete.

The online magazine recently brought national attention to the violent pornography e-book scandal at Amazon, WHSmith and a number of online retailers, and its coverage of tech news has been picked up by national publications both in the UK and abroad.

Acquisition: Daily Dot Media has bought The Kernel

“On a modest budget and with a small but ferociously dedicated team, we educated and entertained some 500,000 people a month,” Yiannopoulos said. “Together, The Daily Dot and The Kernel will offer a compelling blend of deep-dive investigative reporting, entertaining features and gripping human interest stories. I look forward to tracking their successes and I hope you’ll join me.”

Nick White, CEO of Daily Dot Media, said: “Our vision is to house the internet’s most insightful coverage under one roof and infuse established standards of journalistic excellence with the format and distribution methods that resonate with our connected, progressive audience.”

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The Kernel, while becoming popular with readers and growing an audience of up to 500,000 unique visitors per month, has struggled financially and re-launched in August after settling £24,000 worth of debts.

The Daily Dot launched in 2011 and has grown an audience of “seven million digital natives each month”, according to the company. The acquisition of The Kernel marks its first foray into UK media.

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