Infographic: The social side of Super Bowl ads

Crowdtap has unveiled an infographic on the social side of Super Bowl advertising, revealing that one out of four viewers will post about Super Bowl ads on social media before the game.

It was also discovered that two thirds (67.4 per cent) plan to post about Super Bowl ads during the game on Sunday, 2 February.

The US research discovered that 73 per cent of respondents will follow brands on Facebook or Twitter, while 27 per cent will follow teams on those channels.

Over half (55 per cent) said they would be discussing the Broncos vs Seahawks game on Facebook, while only a quarter (25 per cent) said they would be tweeting.

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