Guinness has debuted the latest commercial in its ‘Made of More’ campaign, recounting the story of biathlete twin sisters Tracy and Lanny Barnes.
Conceived by BBDO New York the campaign tells the story of how both sisters harboured lifelong ambitions to win medals for their sport; until Lanny came down with an illness and failed to qualify.
Sportingly Tracy offered up her place for her sister and now both will be cheering for victory.
The ad ends with the on screen words: ‘The choices we make reveal the true nature of our character’.
Creative director for the piece was Steve Choo with music by Andrew Knox.