Guinness debuts latest ‘Made of More’ campaign ad

Guinness has debuted the latest commercial in its ‘Made of More’ campaign, recounting the story of biathlete twin sisters Tracy and Lanny Barnes.

Conceived by BBDO New York the campaign tells the story of how both sisters harboured lifelong ambitions to win medals for their sport; until Lanny came down with an illness and failed to qualify.

Sportingly Tracy offered up her place for her sister and now both will be cheering for victory.

The ad ends with the on screen words: ‘The choices we make reveal the true nature of our character’.

Creative director for the piece was Steve Choo with music by Andrew Knox.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.