Cogent Elliott has appointed Lucy Hudson in the role of business unit director, as the agency opens its London office.
Hudson joins from Karmarama where she led the Costa Coffee account, and will report to Cogent Elliott CEO, Mike Phillipson.
Phillipson said of the appointment: "Bringing Lucy into Cogent Elliott demonstrates the importance we place on hiring the best talent. Lucy has been courted by a number of the top London agencies and is someone who is a real agent of change. She has a fantastic track record with clients and someone who operates at the intersection of business, creativity and technology. We are very lucky to have her on board.”
Hudson will sit on the Cogent Elliott management board.