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Shiseido Dentsu Group

Aegis secures global media account for Japanese cosmetics giant Shiseido


By John Glenday, Reporter

January 29, 2014 | 2 min read

Aegis Media has announced that it has won the global media account for Shiseido, the Japanese cosmetics giant, following a competitive agency review.

The contract will take effect from July 2014 when management of media planning and buying, consumer insight, activation and innovation and global media partnerships shifts to Vizeum, part of the Dentsu Aegis Network.

Carsten Fischer, representative director and corporate senior executive officer of Shiseido said: “This project is part of our vision to strengthen our capabilities as a truly global marketing organization. Recent strides have realigned our business operations to a global scale, including back-office integration in multiple regions and building a centralized digital operations base. By unifying our media account on a global level, we move into the second stage.”

Tim Andree, executive chairman of Dentsu Aegis Network added: "This is a landmark account win for the Dentsu Aegis Network; bringing together the best of Dentsu and Aegis for clients and delivering results across the world as one company through our unique integrated operating model. We are looking forward to the opportunity to serve Shiseido across the globe, building on and enhancing our long-standing relationship.”

Shiseido Dentsu Group

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