Trinity Mirror is to close its seven-day Sunday People website – launched less than three months ago – and head of Sunday Brands Sue Douglas is leaving the company, it has emerged.
The People website was launched in early November and attracted industry attention for its plan to fund the venture entirely by native advertising. However, according to the company it did not attract enough traffic in its infancy and the website will go, along with former Sunday Express editor Douglas, who was hired by Trinity Mirror in June.
Simon Fox, Trinity Mirror’s chief executive, said: “These decisions are never easy to make and I would like to thank Sue and her team for all their hard work and creativity.
“The idea of the site was to bring the People brand to life across seven days but it simply hasn’t attracted the audience that we had hoped for.
“Our aim is to become one of the UK’s leading multi-media publishers and we will only achieve this by experimenting with new digital ideas.”
Before being hired by Trinity Mirror last year, Douglas led an effort to buy a majority stake in the Sunday People but the deal fell through.