Mason Williams hired by Schwarzkopf to handle hair cosmetics launch for Claudia Schiffer

By Angela Haggerty | Reporter

January 28, 2014 | 2 min read

Mason Williams has been appointed to launch Schwarzkopf’s new range of hair cosmetics in collaboration with Claudia Schiffer.

Appointment: Claudia Schiffer's new hair range is set to launch

The campaign will focus on product launches and media events with an emphasis on high end glossy magazines.

A team of six people will work on the account, led by associate director Max Flower.

Rita Rowe, MD of Mason Williams, said: “Our brief is to achieve extensive and habit-changing coverage in the absolute top end up-market glossies.

“We have existing strong editorial contacts in the luxury arena through our work with brands such a May Fair Hotel, Delphina Resorts and Spas and Sotogrande plus work in the past with Christian Dior.”

The agency has already been involved with presentations in London and Germany as well as securing coverage in Vogue.

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