Havas EHS announces strategic partnership with Provenir
Havas EHS has announced its strategic partnership with software platform Provenir.
The new agreement will enable all Havas EHS business units to craft and orchestrate new digital interaction and social engagement offerings, though Provenir’s cloud-based real-time customer engagement platform.
“After seeing incredible results from Provenir in multiple pilot projects, we have selected the Provenir platform to underpin FULCRM, our real-time engagement offerings,” said Tash Whitmey, CEO of Havas EHS. "Provenir is a key partner that we see as being able to enable data inspired ideas on which FULCRM is built. It uses contextual data in real-time to build far deeper pictures of each customer and allows us to deliver immediate, intimate actions that are genuinely engaging."
Havas EHS’ successful pilot projects with Provenir included converting a client’s traditional card-based loyalty programme into one that is digital, mobile, social and connected in real-time.
Content created with:
Havas Helia
Find out more