CACI International engages Frank to handle consumer PR


By Ishbel Macleod, PR and social media consultant

January 28, 2014 | 1 min read

Beauty brand CACI International has appointed Frank PR to handle its consumer PR account.

Frank will be expected to handle the account for the brand’s new facial toning home use system, CACI Microlift.

Andrew Bloch, Frank PR group MD and founder, commented: "CACI is a well-known, much-loved salon brand and the creation of their first home use system presents an exciting opportunity for PR. We look forward to putting them on the consumer map and conducting some standout activity over the coming months to help further position them as leaders in their field."

Dean Nathanson, MD of CACI International, added: "Throughout the pitch process, the Frank PR team impressed us with their combination of insight, understanding and creativity. With their experience in the consumer sphere, we felt they were the perfect agency for the job and we look forward to working with them to deliver great results."

Frank PR will look to drive sales and brand awareness of the product, as well as carrying out a dedicated celebrity seeding programme.

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