San Francisco International’s new Flight Deck makes waiting in the airport terminal a more interactive experience

San Francisco International Airport is making the new Boarding Area E of Terminal 3 a more engaging place with the introduction of Flight Deck, an immersive information tool developed by Razorfish.

The digital agency’s Emerging Experiences Group developed the digital gateway following their appointment to the project by US contractor, Hensel-Phelps.

Alongside architecture firm Gensler, the agency designed the installation to function as both an “information terrace” and a vehicle to connect visitors with the airport’s amenities, history, museum exhibits, and surroundings.

Real-time travel data has been combined with “tactile experiences” that allow users to explore the airport and deepen consumer engagement in new and exciting ways, “As one of the busiest airports in the US, SFO continually strives to remain technologically and culturally relevant to their massively diverse pool of visitors,” said Shannon Denton, CEO of Razorfish North America. “The renovated Boarding Area E of Terminal 3 will only further diversify SFO’s consumer base and the new digital experience will help personalize the interaction each traveler has with the airport and ultimately, San Francisco as a whole.” The renovated terminal is set to reopen 28 January 2014.

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