Pepsi ‘half-time’ Grammys ad, featuring Mike Ditka on a wrecking ball

It’s officially less than a week to the Super Bowl (Sunday 2 February), where Pepsi will unveil its half-time show featuring Bruno Mars and the Red Hot Chilli Peppers. However, the brand decided to bring things forward a week with its ‘half-time’ show at the Grammys.

The two and a half minute ad saw ex-American football players such as Deion Sanders and Mike Ditka perform in the middle of the ceremony, much like the singers usually do in the middle of the Super Bowl.

Highlights of the ad include Deion Sanders using auto-tune to sing a song and Terry Bradshaw ‘going country’.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.