EY, the rebranded entity of Ernst & Young, has appointed John Rudaizky as brand and external communications leader.
Rudaizky joins from WPP, where he held the roles of CEO for team GSK and Vodafone.
In his newly created role, Rudaizky will be instrumental in leading EY’s efforts to achieve its ambition of having the world’s best professional services brand, and will be responsible for building the EY brand worldwide through a program of accelerated brand investment, alongside the management team.
He said: “The opportunity to help drive the EY brand globally to the next level of success is an exciting new challenge. EY has a profound impact in the world business ecosystem, with the brand now being put at the centre of the business.”
Mark Weinberger, EY global chairman and CEO, added: “We have recently seen significant changes at EY with our new brand name, logo and tagline demonstrating clearly, and confidently who we are. John joining EY underscores the importance of brand to our organisation because of the unique role we play in helping to build trust and confidence in the capital markets.”
Rudaizky has said that the work he is most proud of initiating the UK’s long running NSPCC Full Stop campaign.