STIB appoints JCDecaux to 12 year metro, tram and bus contract
STIB, the Brussels Intercommunal Transport Company, has appointed JCDecaux to operate the indoor and outdoor advertising spaces on- and in-vehicle spaces and in the metro.
The contract is set to run for 12 years, and includes the upgrade of the advertising displays located across STIB's transport network and in the Brussels’ metro, and the installation of new passenger interactive touchscreen information displays.
Jean-Sébastien Decaux, CEO Southern Europe, Belgium & Luxembourg, CEO Africa & Israel and member of the executive board of JCDecaux, said: “We are delighted that STIB has chosen JCDecaux to develop the advertising portfolio of its metro, bus and tram systems, through new product offerings and a selective high-impact digital approach. In addition, given the importance of the public transport system, we were able to propose innovative services to enhance the passenger experience in the Brussels region."
JCDecaux was appointed following a tender process.
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