J O Hambro Investment Management rebrands as Waverton following sale by Credit Suisse
J O Hambro Investment Management has engaged creative agency Columns to help the brand undergo a refresh, including a new name.
The brand’s new name, Waverton Investment Management, is supported by a modern, distinctive identity, which will be rolled out across all marketing materials, along with practical tools and templates for the internal teams.
“Columns were a key partner in helping us re-launch as Waverton. They brought their understanding of our brief and ambitions to life with a distinctive and contemporary identity,” said Stephen Browne, marketing director at Waverton.
Columns creative director, Chris Reeder, added: “The modernity of this new identity was inspired by their diversity of talent and a collegiate spirit, and to tell this story in a fresh way.”
The rebrand follows the sale of the business by Credit Suisse.
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