Vine turns one today. Here, we take a look back down memory lane to show off some of the things brands have done with the six-second film platform since its launch.
More than 40 million users have signed up to the platform, which is available in 20 different languages and on three different platforms: iOS, Android and Windows Phone.
In September, research from The 7th Chamber found that a branded Vine is four times more likely to be seen than a branded video.
Have a look at 15 different uses of Vine from brands both in he UK and across the world, including Burberry, Oreo and The Times.
To mark the announcement of the 2014 Fifa World Cup Brazuca match ball, Adidas created a Vine of world cup balls through the ages
BBC2 is very much like Ryan Gosling: it won’t eat its cereal
During London Fashion Week, they posted this time-lapse Vine of the entire Spring/Summer Womenswear collection
Disney invited users to #ShowYourDisneySide through a Vine competition, and announced the winner though its own Vine.
The company ran a #DoritosNameThatTune competition to win Easter prizes
Dunkin’ Donuts show how brands can create content “in the moment”. It regularly re-creates key moments in NFL games on Vine.
Ebay turned to Vine to make some noise about its new #ebaynow service
General Electric used Vine as a tool of discovery and education in its #6SecondScience campaign
This Vine illustrates the trend of ‘revival living’
The charity ran a Vine campaign to raise awareness of neglect and abuse
Ice-Cream loves are pointed towards the real ‘handbag essential’.
They used Vine to get creative with their customer service.
Oreo is renowned for their creative promotion of its famous cookies on Vine.
The Post Office used Vine to remind people of the last posting dates for Christmas, and to suggest wrapping ideas
Samsung Mobile’s clever editing shows a basketball player jumping through a variety of its devices.
The Times used Vine to break news about the 2013 Budget announcement