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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Old Spice launches viral web campaign

Deodorant brand Old Spice is back with its latest advertising campaign, a selection of prank websites which are set to go viral on social media.

These include a page for illegal ‘neck workouts’, spray tan parties and bargain tattoos, each of which presents the unwary web browser with an outrageous proposition - before falling away to reveal a video of the Old Spice man himself.

Other unlikely website creations include a page advertising solid gold bluetooth headsets, 100 per cent leather sheets and .

The ads have been devised by Wieden + Kennedy who seem to have cornered the market in creating off the hoof viral campaigns.

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