Former Johnston Press commercial digital director Chris Babayode has been named as the Mobile Marketing Association’s (MMA) new managing director for EMEA.
Working alongside the organisation’s global leadership team, led by CEO Greg Stuart, Babayode is tasked with expanding the MMA’s voice and reach in the EMEA region.
Of the appointment, Stuart said: “His international experience in digital, advertising, marketing and business growth makes Chris the perfect candidate for this position and a welcome addition to our senior team.”
Babayode spent five years with Johnston Press where he was responsible for its digital publishing division, re-launching, marketing and monetising its web, mobile and app sites. He also spent six years with Ask.com as VP sales and business development.
Kerstin Trikalitis, CEO of Out There Media and chairperson of the MMA board of directors, added: “Chris’ ethos of ‘get involved and get it done’ will be a real asset to the EMEA board, the local councils and the industry. His experience growing organisations through transformation and change will bring a new dimension to many of our plans and we look forward to working with him to implement our ideas.”
Babayode commented: “I’m looking forward to getting fully immersed in the MMA and working with the rest of the senior team and board members to help, support and drive advertisers and agencies to increase their engagement with mobile.”
The appointment sees Babayode based out of the MMA’s London office as of January 2014 continuing the MMA’s though leadership campaign within EMEA and increasing advertiser awareness of the potential of mobile.