Kodak appoints Lucre to EMEA PR and social media account

Kodak has appointed Lucre to oversee its public relations and social media activity across the European, Middle East and African regions.

Kodak has taksed Lucre with handling its PR and social across EMEA

Commencing from 1 February 2014, Lucre will oversee a targeted programme of B2B and corporate media relations activity for the brand.

The PR agency is also tasked with handling Kodak’s PR, social media and media buying in tandem with its media partner Carat across EMEA countries.

Incumbent duomedia, who have held the account for five years, will continue to work with Kodak until the end of the month.

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