Deep Freeze is set to sponsor Talksport’s coverage of the Six Nations rugby championship with an eight-week advertising campaign planned by the7stars.
The ‘spray on-play on’ campaign for the pain relief brand, which features creative by Mentholatum, will kick off on 27 January and will include sponsorship of Talksport coverage and bespoke features, branded previews and reviews and 500,000 ROS impressions across desktop and mobile.
Matthew Jamieson, brand manager for Deep Freeze, said: “Rugby players are big users of our range of products which have been designed with high impact sports in mind to treat injuries quickly, so that players can get back on the pitch quickly. ‘Spray on – Play on’ is the brands key message, so it fits really nicely with talkSPORT’s coverage of the upcoming Six Nations.”
The radio activity will be complemented by print advertising in Sport Magazine.
The7stars’ Jane Power added: “Deep Freeze is a perfect match for Talksport and will be unmissable surrounding this year’s Six Nations Championship. This comprehensive campaign will ensure that the key branding and messaging of Deep Freeze will be at the forefront of rugby fans’ minds over the next two months.”
The campaign is worth more than £150,000.