Jimmy Choo brand owner Labelux appoints iCrossing for global digital marketing

Labelux has appointed iCrossing as its global digital marketing agency, following a competitive pitch.

iCrossing will handle Jimmy Choo, Bally, Belstaff and Zagliani

The luxury brand company has tasked iCrossing to handle search, display and social advertising for its Jimmy Choo, Bally, Belstaff and Zagliani brands.

Harriet Williams, group multichannel director at Labelux, said: “We are delighted to be working with iCrossing at such an exciting time for our brands. Multichannel digital marketing lies at the heart of our brand development objectives and we expect to see significant online traffic growth with iCrossing’s support in the months ahead.”

The agency is set to work to drive e-commerce growth across Europe, US and Asia, and will therefore manage activities in multiple countries, in languages including English, German, Spanish, Chinese and Japanese.

Tom Jones, chief client officer at iCrossing, said: “We’re thrilled to be working with such a crucial player in the luxury market. Working across all digital channels globally gives us a fantastic opportunity to do some seriously exciting campaigns together.”

The four brands are at varying levels in terms of digital, with iCrossing briefed to build strategies for those new to digital marketing, while looking to build on existing activities for those who already have an established presence.

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