Geometry Global appoints Adrian Nicholls as UK head of digital
WPP shopper activation agency Geometry Global has named Adrian Nicholls as its new UK head of digital.
Formerly on the board of CMW, Nicholls has also held roles with DraftFCB, GoodTechnology and Glue London. The role sees Nicholls tasked with handling the agency’s digital work and embedding it into Geometry Global’s wider omichannel proposition.
Nicholls commented: “It’s a perfect time to join an agency focused on building a team with top-of-their-game talent working on sector leading clients that all share a passion for amazing creative work.”
As head of digital Nicholls will work across all clients and prospects and will report directly to UK CEO Sarah Todd.
Of the appointment, Todd said: “Adrian brings a unique blend of hands-on leadership and innovative thinking to Geometry Global, alongside his digital evangelism. This finger-on-the-pulse mentality will further give Geometry Global the ability to deliver creative solutions that truly reflect people’s omnichannel lives and behaviours, helping our clients across all categories to understand and engage with their audiences even more precisely and powerfully across channels and platforms than ever before.”
In addition Nicholls will undertake an internal education role, helping the agency to improve the way it uses digital to target consumers across the purchase decision journey.
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