Clothing brand Jack Wills sues House of Fraser over logo plagiarism

Upmarket clothing brand Jack Wills has launched court action against House of Fraser claiming that a pigeon in a hat logo on its Linea brand infringes its own pheasant emblem.

Wills’ avian badge sees the bird sport a top hat of its own, as well as a cane, stoking allegations that House of Fraser copied their design to cash in on the present popularity of the brand - described by ‘Queen of Shops’ Mary Portas as a ‘mark of class, wealth, even education’.

Jack Wills contend that similarities between the two will sow ‘confusion’ amongst shoppers but House of Fraser counters that the use of birds in clothing industry logos is widespread.

It cites the likes of Hollister, Le Coq Sportif and Emporio Armani all of which employ similar designs.

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