Digital Transformation

Broadbandchoices to launch mobile comparison service after acquisition of Rightmobilephone

By Angela Haggerty | Reporter

January 22, 2014 | 3 min read is set to launch a mobile comparison service after buying comparison site for an undisclosed sum.

The acquisition is the first since the Ofcom-accredited broadband comparison site received a £10m investment from the Business Growth Fund in October 2012. The Rightmobilephone service will be integrated under the Broadbandchoices banner.

Service: Broadbandchoices has acquired the mobile comparison site

Michael Phillips, managing director at, said: “We already have a solid footing in broadband but mobile was the missing piece of the puzzle for us.

“The mobile phone market represents a huge opportunity for us and we are confident that our brand campaign will give us the edge in a competitive industry.

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“It was important to bring the right partner on board and rightmobilephone’s technology is a natural fit for our business that will let us rapidly launch and further develop mobile comparison services for our customers both in the UK and abroad.”

Rightmobilephone founders Neil McHugh and James Zielinski will join the broadbandchoices team. In the last 18 months increased staff numbers to more than 70 and launched its first national TV advertising campaign.

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