Bookmaker Coral appoints Cogent Elliott for 2014 World Cup below-the-line initiative

Coral Betting has appointed Cogent Elliott to handle its 2014 World Cup below-the-line requirements, following a pitch process.

Coral is the third largest retail bookmaking business in the UK

Of the appointment, Cogent Elliott CEO, Mike Phillipson, said: "We are really excited about working with the Coral team - right from the start, we felt we were on the same page."

The creative agency's appointment was confirmed by Coral marketing director Olly Raeburn.

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