McDonald's invites fans to support athletes ahead of Sochi Winter Olympics with #CheersToSochi campaign

McDonald's has unveiled a new social media campaign ahead of the Sochi 2014 Winter Olympic Games, inviting fans to send good luck wishes to their favorite athletes and teams competing in Sochi by using the hashtag #CheersToSochi.

The cheers will be shared at a special display in the Athletes' Village in Sochi, where athletes can view and print these messages onto ribbons to wear around their wrists.

"McDonald's takes tremendous pride in our 38-year partnership of the Games, and we share in the International Olympic Committee's passion for bringing the world together," said Steve Easterbrook, global chief brand officer for McDonald's Corporation. "This Olympic experience gives fans the ability to make personal connections with athletes in Sochi in a way they've never had before."

The campaign is being promoted through a 60-second video.

The Winter Olympics are taking place between 7 and 23 February.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.