In order to better reflect its professional and patient-centred approach in specialist palliative care Thames Hospicecare has worked with Silk Pearce on a rebranding initiative, including new name, logo, visual identity, and marketing materials.
The first wave of rebranded materials for the newly renamed Thames Hospice includes a new website, building signage, fundraising literature and ‘In Touch’ – a new printed magazine aimed at the fundraising and support community.
Silk Pearce’s new visual identity is centred on a new logo in a cursive font that has been adapted and hand-drawn by Peter Horridge. The new logo has been designed to be used on its own or with the new tagline, ‘Expert care, everyday kindness’. The design overhaul also includes a pallet of four bright and four calm contemporary colours and new typography.
The Thames Hospice website had been redesigned to include dedicated sections and content for specific audiences, such as patients and families, referring GPs, potential donors and volunteers. Video clips, downloadable brochures and social media links have also been incorporated into the design with specially commissioned photographs of staff, patients and supported used to illustrate the website.
Of the redesign, Silk Pearce’s creative head, Jack Pearce, said: “From our first visits to what was Thames Hospicecare, it was very clear that the hospice is well respected for its truly inspirational and caring approach but its marketing materials made it appear overly clinical and slightly amateurish. The new name, visual identity and other promotional items have been specifically designed to let the true personality of Thames Hospice shine through and as a constant reminder of its promise to patients and their relatives: expert care and everyday kindness.”
The new look and feel will be rolled out to the hospice’s 13 local shops over the next few months and will also appear at promotional events and other activities over the course of the year.