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Robbie Savage Public Relations News

Robbie Savage to become roaming reporter for online sports retailer Kitbag at Brazil 2014 World Cup

By Angela Haggerty | Reporter

January 20, 2014 | 2 min read

Former Welsh international footballer Robbie Savage will be a roaming reporter at the Brazil 2014 World Cup for online sports retailer after extending a brand partnership.

Deal: Robbie Savage has extended his partnership with Kitbag

Savage first signed a 12-month contract with the brand in December 2012 and the partnership will be extended for another 12 months. The brand aims to use his involvement to appeal to its core target audience of 17-25 year olds.

Andy Anson, CEO of Kitbag, said: “Working with Robbie has proved to be a great success; he’s a charismatic character with a superb sense of fun and his credibility as a sports star has helped built its reputation across the sporting industry.”

Savage will take part in PR and social media campaigns as well as events for Kitbag customers. In November last year, Kitbag appointed Tangerine PR to assist in raising the brand’s profile.

Robbie Savage Public Relations News

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Tangerine Pr

So what makes Tangerine so different?

Our solutions to clients’ communications challenges win awards. This is not, however, where our priorities lie. Your business, its requirements, aims, challenges and opportunities are the cornerstones of our activity. Our campaigns are creative, undeniably, but effective, primarily. We aim to become an extension of your business, enabling you to have absolute faith in the honesty and reliability of every member of your account team.

Yes but PR consultancies always over promise … then under deliver!

We hate this too so we offer: ‘PR with MERIT’, which is a way of pre-evaluating campaigns to ensure they deliver exactly what a client needs to meet their business objectives. So we find out what would represent success to a client, write it down, agree it and then deliver it – simple as that.

But what do your clients think of you?

"One of the things I like about Tangerine is that I know they'll give me the best advice, so it's been very easy to build a trusting relationship that benefits us both. We also appreciate their no-shocks invoicing policy - nobody likes shocks and this takes the 'eek-factor' out of opening bills at the end of the month!" Comms Manager, Dulux Decorator Centres

“From the offset Tangerine has shown immense enthusiasm for what they do and the Atkins brand. Their knowledge and contacts within the national media are second to none and they continuously deliver hugely impactful results.” MD, UK, Atkins Diet

What do you specialise in?

We don’t tend to specialise – we like variety! But we have areas where we are stronger and/or have more experience, including food & drink/FMCG/foodservice, home interest/lifestyle, women’s interest/beauty, fashion, retail, SME B2B, the built environment and anything to do with ‘green issues’.

So what do you offer?

Public Relations. That’s it. It’s what we’re great at and we don’t pretend to (or want to) be able to do anything else!

Our PR offer includes: PR consultancy (honest, business-based advice), social media marketing, media relations (on and offline), event management, Public Affairs, crisis and issues management, media training, networking consultancy and introductions.

See also: Juice Digital – our social media marketing sister agency.

Tell me a little more about Tangerine as a business…

OK… we were launched in March 2002 and we have around 40 clients and 30 staff. Our business is growing, steadily year on year and in 2007, due to client and business demand, we launched Public Affairs and event management offers. In 2008 to strengthen our digital PR capabilities, we employed a head of digital PR and in 2009 we acquired social media specialist agency – Juice Digital.

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