Reed.co.uk plans longest-running advertising campaign to date
Job site Reed.co.uk is set to launch its longest-running advertising campaign to date, with three ads set to focus on specific sectors: finance, engineering and technology.
Filming for the ads, which will feature superhero Captain Reed - who was introduced in 2013, finished on 10 January, according to Recruiter.
Mark Rhodes, marketing director at reed.co.uk, told Recruiter: “We’ve just made three new TV commercials. They’ll be aired at the beginning of February. In terms of spend, this is our biggest campaign to date. It will be on TV more or less every day until May and there will be digital spend as well.”
The ads will air on terrestrial and Freeview channels.