Paddy Power pulls cheeky Manchester United stunt featuring waxwork Sir Alex Ferguson

Paddy Power has continued its campaign of cheeky marketing stunts by placing a wax work of former Manchester United manager Sir Alex Ferguson contained in a glass box outside Old Trafford, with the following sign: “In case of Emergency at Old Trafford, Break Glass.”The stunt was pulled this morning following Chelsea’s 3-1 victory over the Premier League Champions, who have struggled for form under new manager David Moyes. The defeat yesterday was the latest in a number of underwhelming results that the team has achieved under Moyes, who took over from Ferguson in the summer. At the time of writing, the tweet sent by Paddy Power to promote the stunt had received 540 retweets having been sent just after 8am this morning (Monday 20 January). Paddy Power's global marketing director, Christian Woolfenden, recently told The Drum about how the brand views receiving complaints from the stunts it pulls: “The complaints are never from your own consumers, for us we know our consumer and we receive around 95 per cent positive commentary, then you get the five per cent who have an opinion on everything, and actually if we don’t get complaints we’re quite disappointed.”

In case of Emergency at Old Trafford, Break Glass... pic.twitter.com/UWdkXX084w

— Paddy Power (@paddypower) January 20, 2014