Food Social Media Drum News

Nakd appoints MEC to social account


By Ishbel Macleod | PR and social media consultant

January 20, 2014 | 2 min read

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Natural Balance Foods has appointed MEC to embark on a year-long social media campaign to raise awareness of Nākd bars.

The activity will target Nākd bars’ existing core audience of vegans, vegetarians and people with food intolerances and sensitivities, and will encourage consumers to eat more wholefoods in their diets.

“We’re keen to grow our audience and we understand the importance of targeting a more mainstream consumer group via social media channels,” said Marina Love, marketing director at Natural Foods Balance. “MEC really impressed us with its understanding of the challenges facing our business, as well as with its knowledge of our target audiences. We are looking forward to working with MEC to deliver a campaign with real cut-through.”

Social media activity will encourage trial and repeat purchases of Nākd bars, increase brand advocacy and traffic to the brand’s e-commerce site.

Nick Dobson, head of digital engagement at MEC, added: “We are thrilled to have been appointed to take on this ambitious social media campaign for Nākd bars. We are confident that our planned social activity will effectively reach and engage with a new audience helping to grow the brand and its associated products.”

The social media activity will also look to support Nākd’s ‘Revo-Smoosh-On’ ATL campaign.

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