Lord Sugar enlists Frank PR to handle launch of Apprentice winner Dr Leah Totten's business

Frank PR has been appointed to handle the launch of Apprentice winner Dr Leah Totton’s skincare and cosmetics company following her win on the show in the summer of last year.

Lord Alan Sugar invested £250,000 in Dr Totton’s venture after crowning her winner of the show, giving him a 50 per cent stake in the business.

Attending the event on Wednesday will be Karren Brady CBE, one of Lord Sugar’s advisers on the programme, but Lord Sugar himself will not be there.

Frank PR has handled press and promotional activities for Lord Sugar since 2001.