KitKat campaign uses high-speed car chase to urge consumers to 'take a break'

KitKat has released a new campaign aimed at reminding consumers of the importance of taking a break.

The integrated campaign, which features a TV ad of a high-speed car chase following a bank robbery, by JWT London, includes the Nestle-owned brand’s long running ‘Have a Break, Have a KitKat’ strapline.

The campaign will also run across online platforms throughout 2014.

Jon Lambert, group marketing director, Nestlé UK & Ireland, said: “We wanted KitKat to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KitKat is the chocolate bar to provide that.”

The advert was created by JWT London’s executive creative director Russell Ramsey, with production by Great Guns and media planning and buying by Mindshare.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.