Jyrobike enlists Search Laboratory to boost online profile of rebrand ahead of $175,000 Kickstarter campaign

Auto-balance bicycle manufacturer Jyrobike has appointed Search Laboratory to handle its global search marketing and social media activity ahead of a $175,000 Kickstarter crowdfunding campaign.

Appointment: Search Laboratory will handle search and social activity

The company will begin its Kickstarter campaign in May and has enlisted the services of the Leeds-based agency to boost its profile following a rebrand (the company was previously known as Gyrobike).

Colin Docherty, Search Laboratory SEO account manager, said: “The team is excited about working on such an innovative client, whose product is both unique and inspirational.

“I’m particularly looking forward to combining our expertise in digital marketing and social media to realise Jyrobike’s vision of making the joy of cycling accessible to everyone regardless of age or ability.”

Search Laboratory will provide online PR, technical SEO and social media services to promote Jyrobike’s brand values of “people, invention and freedom”.

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