Former Jaguar UK MD Geoff Cousins joins Performance Communications as non-executive director
Former Jaguar UK managing director Geoff Cousins has joined sports and automotive specialist Performance Communications as a non-executive director.
Role: Geoff Cousins has joined Performance Communications
Cousins also served as global sponsorships and brand partners director at Jaguar and previously held a CFO role at Premier Automotive Group North America.
Cousins’ industry experience includes overseeing The Jaguar Academy of Sport, the brand’s Team Sky and England cricket team partnerships.
Charlie Raincock, Performance Communications co-founder, said: “We are very excited that Geoff has agreed to come on board.
“Our specialisms of sport and automotive give us a somewhat unique proposition and identifying someone of Geoff’s calibre, who has worked at the highest level in both industries, will provide us with invaluable extra firepower to achieve continued growth.”
The agency, which recently re-branded from Performance PR, counts Nissan, Alfa Romeo, Citroën and Caterham among its clients. Cousins said he was looking forward to the challenge.
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