feelunique.com lets fans create their own T-shirts with Facebook app

Tom Newbald, feelunique.com’s marketing director, said: “The app is all about individuality - it offers users a chance to create something unique to them. In the beauty industry, this is certainly something that makes the campaign, and the app, stand out.”

Once users of the app have completed their design, they will be entered into a competition to win it printed on a T-shirt. The 500 best designs will be selected, with 100 winners a week. These winners will be encouraged to upload a photo of themselves wearing their T-shirt to Facebook or Instagram or Twitter (#feelunique) to be in with the chance of winning £200 of feelunique.com vouchers.

Leagas Delaney creative director, Nigel Roberts, said: “This app translates the ad campaign into an interactive user experience. We felt it was important to engage people on social media, and to encourage them to have fun with the brand. We want everyone to experience the meaning behind the feelunique.com name, and we’ve made the app as intuitive and easy to use as possible.”

The new app follows in the footsteps of a bespoke range of uniquely designed T-shirts created by designer Kerry Roper and launched in tandem with the TV campaign in November 2013.