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Eurostar Doritos

Crowdsourcing community eYeka wins Eurostar, MetLife Alico and Doritos as clients


By Ishbel Macleod, PR and social media consultant

January 20, 2014 | 1 min read

Crowdsourcing community for marketers, eYeka, has announced that it has won a string of clients including Eurostar, MetLife Alico and Doritos.

These brands will be leveraging eYeka's community to source innovative ideas and branded content, with Eurostar launching a "Eurostar Stories" video contest on the platform, which will see the community encouraged to tell "funny little stories about the unexpected" to inspire travellers for the chance to win a prize pot of €20,000.

MetLife Alico, a leading global provider of insurance, annuities and employee benefits programs is leveraging eYeka's creative community to source inspirational videos that show how "small gestures can lead to dramatic and happy outcomes."

Doritos has launched a contest to eYeka’s creative community to invent the next generation of Doritos snacks, with the three best ideas to share €5,000 in prizes.

With these appointments, eYeka passes a milestone of 600 contests launched and €3,600,000 paid out to creators across the globe.

Eurostar Doritos

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