Crimestoppers looks to shock public in #putpocket campaign
Crimestoppers is looking to shock the public into being more aware as it launches its putpocket campaign, which sees pedestrians being targeted by a team of sleight-of-hand experts.
The former pickpockets slip tablet, wallet and smartphone-sized cards into the bags and pockets of passers-by, warning that if someone can get something into your bag, they can also get something out.
The campaign by OgilvyOne also promotes a digital hub hosted on Crimestoppers’ website, which shows the putpockets in action and the various tactics they use.
Emma de la Fosse, executive creative director at OgilvyOne UK, said: “By using old techniques in new ways, we actively created what scientists call a ‘hot state’, which is conducive to lasting behavioural change. Exposing people to the possibility of something, but without them being directly affected, is proven to create greater resonance and impact. We want to make Crimestoppers central to a real shift in the nation’s attitude towards this crime.”
The aim of the campaign is to influence long-term behavioural change towards stealth crime.
Roger Critchell, director of operations for Crimestoppers, said: “We want to highlight how easy it is for someone to be a victim of crime without even knowing a crime against them is taking place.
“It is not intended to scare the public, but is in fact designed to educate them about the dangers of prowling pickpockets and to ask them to ensure they are vigilant when out and about. OgilvyOne has designed a powerful platform and produced footage with real impact to help us achieve that goal.”
#Putpockets will be supported with a social media campaign.
Content created with:
OgilvyOne Worldwide
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