Burger King wins free Super Bowl advertising on Absolute Radio

Starcom MediaVest associate director Duncan Child said: "We are delighted to have won this competition. We quickly identified Burger King as a great partner for Absolute Radio’s NFL activity, and brought together expertise from across the agency to build our case.

“We are looking forward to working together with Absolute Radio’s talented production team to create a great piece of advertising for BK, that we hope will also highlight the creativity within radio as a whole."

Burger King’s advert will receive high frequency placement during the Super Bowl programme, which will begin at 10pm ahead to the game between the Seattle Seahawks and the Denver Broncos.

Absolute Radio’s commercial director Simon Kilby, said: "The Super Bowl is synonymous with a number of things. The global music acts and the infamous half time show, the hotdogs, the beer and of course the adverts. To celebrate our first season working with NFL we wanted to do something a little different and this competition was our way of saying thank you to our clients who we work so closely with. Burger King certainly fit the bill for this exclusive primetime slot and we’re looking forward to working with others on the campaign.”

A two week Super Bowl partnership with Absolute Radio usually costs £50,000.