For the first time, YouTube has unveiled an Ad Blitz gallery, allowing fans to view sneak peeks of ads before they are aired at Super Bowl, including Butterfingers, Doritos and Pepsi.
It is not unusual for brands to post either the ad, or sneak peeks of ads, on YouTube, but this is the first year that YouTube is compiling all the ads in one place, and offering viewers the chance to vote for their favourite.
Leena El-omar, YouTube sports and auto programs, said in a blog post: “It's clear how much you love watching and sharing these commercials on YouTube. In 2013, you watched Big Game ads more than 265m times for over 3.2m hours--that’s the equivalent of watching 800,000 Big Game broadcasts!”
As well as ads, the Ad Blitz gallery also allows viewers the chance to see Fox Sport videos in the lead up to kick-off.