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By Ishbel Macleod, PR and social media consultant

January 19, 2014 | 1 min read

Walkers has unveiled a new TV advert as part of its Do Us A Flavour competition, inviting the public to suggest what flavours of crisps they think should be made.

Chocolate and cheese, beef stew and lemon sole are some of the suggestions put forward in the 60 second ad, which sees Gary Lineker being harassed by people trying to persuade him to pick their suggestion.

Over 45,000 entries have been made into the competition, which launched on 3 January, so far.

The competition will see Walkers choose six finalists, with a public vote being held to choose the £1m winner.

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