The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

BBC World War One Drum News

BBC’s World War One season begins with creation of new BBC iWonder brand


By Ishbel Macleod | PR and social media consultant

January 19, 2014 | 2 min read

The BBC has today unveiled new brand BBC iWonder, which looks to promote interactive digital content, with titles such as ‘How do you fix a face that’s been blown off by shrapnel?’

Launched to coincide with the start of BBC’s World War One season, eight interactive guides have been created so far, with a further 17 to be added by the end of the month.

Tim Plyming, executive producer, BBC knowledge and learning, said: “Digital plays a central role in the BBC’s World War One season coverage and we’re really excited to bring audiences a range of compelling perspectives of the war. The guides span life in the trenches to poetry and propaganda and we hope each one will educate and inform the curious novice as well as the history buff.”

The first guides dedicated to World War One include How did so many soldiers survive the trenches?, Was World War One propaganda the birth of spin?, and What did World War One really do for women?

More iWonder guides will launch throughout 2014 that cover topics and genres across the full range of BBC output from science to natural history, arts, religion and ethics.

"iWonder is about keeping the UK curious. If curiosity is the magic ingredient that makes audiences want to learn, then our iWonder guides are for curious mind,” said Saul Nassé, controller of BBC Learning. “Whether a point in a historical drama inspires you to want to understand more about those times or an awe-inspiring moment from a Natural History programme causes you to question how such footage can be captured, iWonder 'Interactive Guides' are visually exciting experiences that invite you to take that next step and find out more."

The guides will look to ‘unlock the learning potential’ of BBC content, and have been built to work consistently across laptops, tablets and smartphones.

BBC World War One Drum News

More from BBC

View all


Industry insights

View all
Add your own content +