The Premier League extends global media sales deal with Perform
Digital sports content specialist Perform has extended its partnership with The Premier League, announcing a three-year renewal of an agreement that gives Perform sole responsibility for advertising sales on the Premier League’s website.
The site - premierleague.com - attracts 12m unique users per month, with 4.4m from mobile devices.
Ahead of the World Cup in June, the site's global reach has continued to attract advertisers.
Premier League director of sales and marketing, Richard Masters, said: “Since Perform assumed responsibility for media sales across the Premier League’s official website, the company has demonstrated its ability to attract the most relevant major brands as advertisers and enabled us to meet our objectives. We look forward to further success together over the next three years".
Enabled ad formats include banner display, pre-rolls ahead of the site’s current and archive video footage, homepage takeovers and floating bars. Six language editions of the site will also be available.
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