Oddschecker has announced a TV advertising campaign to support the launch of its new odds comparison site app, with the ad to air from Monday 20 January, during the half-time break of the West Brom v Everton match on Sky Sports.
The 30 second ad, created by Home, features Oddschecker’s brand characters, Inspector Odds and his dog Checker, looking at how odds can be compared on the new app, as well as through the company’s website.
Oddschecker’s head of marketing, Andy Lulham, said: “This app is truly set to revolutionise mobile betting for punters across the UK, and the introduction of Inspector Odds and his dog Checker provides a fun, impactful TV ad that will clearly communicate the benefits of using the new app.“
The app looks to provide on-the-move punters with a hassle-free means to compare odds, and covers seven bookmakers: Bet365, Betfair, BetVictor, Ladbrokes, Paddy Power, Sky Bet, and William Hill.
The media campaign, developed by Mediacom, is set to air on channels such as Sky Sports, Eurosport, ITV digital, C4 digital and the Sky Pub networks, and is supported by a six-figure spend.