Manchester City and Jaguar Energy Drink UK ink sponsorship deal
Manchester City Football Club has made Jaguar Energy its “official UK and Ireland energy drink partner.”
The sponsorship, a first for the newly launched energy brand, is set to begin at Man City’s game against Chelsea at the Etihad Stadium, on 3 February.
Fans attending the match will be able to sample the product for the first time, where it will be available throughout the Club’s food and beverage offering including the Etihad Stadium’s corporate suites, hospitality boxes, stadium concourse kiosks and in BT City Square, the Club’s pre-match fan entertainment zone.
“We’re delighted to welcome Jaguar on board and are extremely proud to be selected as their first-ever sports partner. We look forward to helping them grow their brand over the coming years and are sure that Jaguar will be a big hit with our fans,” said Tom Glick, chief commercial and operating officer for Manchester City Football Club.
Following the launch, Jaguar will also collaborate on a series of bespoke in-stadium and digital fan activations throughout the remainder of the season.