E4 beats BBC2 and Channel 5 for key 16-34 demographic

E4 is heralding conclusion of another successful year after it laid claim to outdoing both BBC2 and Channel 5 in the pursuit of viewers from the 16-34 age group.

A record high viewing share of 1.89 per cent was attained in 2013, up 2 per cent from the year previous, the ninth consecutive year the channel has upped its share. This was driven by a marked increase in young adults viewing, which hit 5.09 per cent, a rise of 3 per cent year-on-year.

Success was driven by hit shows The Big Bang Theory, New Girl and How I Met Your Mother, all of which achieved their highest series ratings to date.

Homegrown content also performed well, with Hollyoaks increasing its audience by 21 per cent to reach 0.9m and new drama My Big Fat Diary drawing in 619k.

Jay Hunt, chief creative officer said: “E4’s had a fantastic 2013 and is having a storming start to the New Year with its distinctive mix of the best of American series like Brooklyn Nine-Nine and award winning home grown shows like Made in Chelsea.”

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