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Arsenal names Huawei as official smartphone partner

Arsenal Football Club has named Chinese telecoms giant Huawei as its official smartphone partner until the end of the 2015/16 season.

To mark the occasion and show-off some newly branded shirts, manager Arsene Wenger joined first team players Aaron Ramsey, Lukas Podolski and Mesut Özil alongside Mark Mitchinson, executive vice president at Huawei Technologies UK for a photo-shoot.

Tom Fox, chief commercial officer at Arsenal Football Club, said: " This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement. Huawei is a genuine leader in its field serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe."

The global deal will see Aresnal officials and players participate in Huawei’s communication and promotional activities in the UK and overseas.