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WCRS wins B&Q’s £50 million ad account

B&Q, the DIY retailer, has appointed WCRS as its creative agency after parting ways from Karmarama late last year.

The new agency previously lost out on the account in November 2012 during the final stages of the pitch, when it was beaten by Karmarama.

The changes follow a management shake-up, which saw the arrival of Chris Moss as customer and marketing director and Amanda Walker as director of brand communications.

Moss said: “B&Q has an incredible library of stories to tell. Up and down every aisle in every store are stories about innovation in product creation and supply chain sourcing, feats of environmental achievement that are truly market leading and human stories about our people and the partners we work with. We are strengthening our team and have appointed agencies to help us uncover these stories, package them and engage with our customers and stakeholders in increasingly creative and innovative ways...We’re excited about these new appointments in WCRS and Good Relations, and are looking forward to what 2014 has to offer.’

Matt Edwards, CEO of WCRS, who led the original WCRS pitch, said: “There could be no better way to start 2014 than with a new, ambitious client asking for stand-out creative work.”

WCRS will start work at the beginning of February to shape brand reputation and increase customer engagement.

B&Q has also today announced the appointment of Good Relations to handle its PR, replacing ZPR.Good Relations start work this month.